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2021 Toyota RAV4 Prime Price Announced, Starts At $38,100

2021 Toyota RAV4 Prime Price Announced, Starts At $38,100


Get the First-Ever 2021 RAV4 Prime Starting at Under $40K MSRP

The Quickest and Most Fuel-Efficient RAV4 Ever Hits Dealerships this Summer 2020

PLANO, TX (May 29, 2020) – The 2021 Toyota RAV4 Prime will break ground as the most powerful and quickest RAV4 ever, hitting dealerships this summer with a starting MSRP of $38,100. The RAV4’s first-ever plug-in model has up to 302 horsepower with an ability to do 0-60 mph in a projected 5.7 seconds, which makes it the quickest four-door model in the Toyota lineup. But, it doesn’t end there. The RAV4 Prime also has up to a manufacturer-estimated 42 miles on battery alone on a single charge, making it the highest EV range of any PHEV SUV on the market. The RAV4 Prime also has up to a manufacturer-estimated 94 combined MPGe. Even more, what sets RAV4 Prime apart is the standard Electronic On-Demand AWD.

First revealed at the 2019 Los Angeles Auto Show, the 2021 RAV4 Prime will be available in SE and XSE grades, both emphasizing athletic on-road performance and premium comfort and style.

 

SE Grade

The SE flaunts its sporty attitude with 18-in. painted and machined alloy wheels and an exclusive front grille design with a front lower spoiler. Piano black exterior accents and a painted grille/diffuser complete the premium look. The SE’s equipment is quite comprehensive, with standard:

  • Heated front seats
  • 8-way power driver’s seat with lumbar adjustment
  • 7-in. Multi-Information Display
  • Blind Spot Monitor with Rear Cross-Traffic Alert
  • Leather-wrapped steering wheel and shift knob with red stitching
  • Power Back Door
  • Audio with 8-in. touchscreen and Amazon Alexa integration, as well as Android Auto and Apple CarPlay compatibility
  • 3 kW on-board charger

 

The available Weather & Moonroof Package (+$1,665 upgrade) is chock-full with upgrades like a heated steering wheel, heated rear outboard seats and rain-sensing windshield wipers with de-icer function, for added convenience.

 

XSE Grade

As on the current RAV4 Hybrid XSE, the Prime version (starting MSRP of $41,425) of this grade stands apart with an available two-tone exterior paint scheme pairing a black roof with select colors, including the striking new-to-RAV4 Supersonic Red. Other standard features include:

  • Exclusive 19-in. two-tone alloy wheels, the largest ever offered on a hybrid RAV4
  • Vertical LED accent lights
  • Paddle shifters
  • Moonroof
  • SofTex®-trimmed seat surfaces
  • Qi-wireless phone charger
  • Ambient interior lighting
  • Auto-dimming rearview mirror with HomeLink universal transceiver
  • Audio Plus with 9-in. touchscreen

 

The standard Audio Plus system comes with a 9-in. touch-screen, the largest ever offered on a RAV4. There is also an available Premium Audio multimedia system that includes Dynamic Navigation (3-year trial included) and JBL speaker system.

Available options for the XSE grade include

  • Weather Package (+$815)
    • Heated Steering Wheel
    • Heated Rear Outboard Seats
    • Rain Sensing Wipers w/Wiper De-Icer
  • Weather and Audio Package (+$2,435)
    • Weather package plus:
      • JBL Premium Audio
      • Dynamic Navigation with 3 year trial
      • Destination Assist with 1 year trial
  • Weather with Audio and Premium Package (+$5,760)
    • Weather and Audio package plus:
      • AC (6.6kW) Enhanced Charger
      • Digital Rearview Mirror
      • 120V/1500W AC power outlet in cargo area
      • Panoramic Moonroof
      • Kick-Type Power Back Door
      • SofTex®-trimmed seats with sporty red accents and stitching
      • Bird’s Eye View Camera
      • 4-way power adjustable front passenger seat with seatback pocket
      • Smart Key System on all doors
      • Perforated Heated & Ventilated Front Seats
      • Parking Assist with Automatic Braking
      • Adaptive Front Headlight System
      • Head-Up Display

 

Safety
All Toyota RAV4 models come equipped with standard Toyota Safety Sense (TSS 2.0), which groups a long roster of active-safety technologies and capabilities:

  • Pre-Collision System with Pedestrian Detection (PCS w/PD)
  • Full-Speed Range Dynamic Radar Cruise Control (DRCC)
  • Lane Departure Alert with Steering Assist (LDA w/SA)
  • Automatic High Beam (AHB)
  • Lane Tracing Assist (LTA)
  • Road Sign Assist (RSA)

The XSE Premium Package adds Rear Cross Traffic Braking (RCTB) and Front and Rear Parking Assist with Automated Braking (PA w/AB).

Priced Just Right

Prices are manufacturer’s suggested retail prices (MSRP) excluding the delivery, processing and handling (DPH) fee of $1,120. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary. RAV4 Prime customers also may qualify for an $7,500 federal tax credit. Individual states have additional incentives that can be either be applied at time of purchase or via a rebate program, depending on the state. Individual state incentive information can be found at https://afdc.energy.gov/laws/state.

Toyota Limited Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The HV battery is covered for 10 years/150,000 miles, whichever comes first, and is transferrable across ownership.



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